Surfers often talk about their favorite board as being "lively." It turns out that a board becomes alive when the natural frequency (recoil rate or flex characteristics) of the surfboard is in harmony with the rider. Each rider's ideal natural frequency is unique so it is impossible for one board to feel alive for all riders. The future of surfboard customization is in the flex.

Benjamin is going to talk about how a consumer can EASILY find the ideal natural frequency of their surfboards. Then he will explain how shapers, glasser, or manufacturers can EASILY adjust the glassing of the surfboard to make sure that surfboards flex correctly for their customer.

In the male dominated sport of surfing, it's difficult for women to find boards geared towards their specific body types and talents. BoardFormula.com is solving this problem by gathering ridiculous amounts of feedback about the boards women are riding. We then use a data pairing system to find which shapes are optimized for women. Stephanie is going to talk about why a woman's features requires a different surfboard shape and what that means for the shaper, glasser and female consumer.